Who Owns Skittles? Skittles Company History

Skittles, the popular candy known for its vibrant colors and fruity flavors, is owned by Mars Incorporated, a multinational manufacturer of confectionery, pet food, and other food products. In 2008, Mars Incorporated acquired the Wrigley Company, the current producer of Skittles. This acquisition solidified the ownership of one of the most beloved candy brands in

Skittles, the popular candy known for its vibrant colors and fruity flavors, is owned by Mars Incorporated, a multinational manufacturer of confectionery, pet food, and other food products. In 2008, Mars Incorporated acquired the Wrigley Company, the current producer of Skittles. This acquisition solidified the ownership of one of the most beloved candy brands in the world.

Skittles first made their debut in Britain in 1974 and quickly gained popularity. In 1979, they were introduced to the United States, captivating American taste buds with their unique assortment of flavors. The candy’s name, Skittles, was inspired by the game of the same name, which involved throwing a wooden or rubber sphere at pins, symbolizing the colorful nature of the candy.

Over the years, Skittles has become synonymous with its iconic slogan “Taste the Rainbow,” which was created by the New York ad agency D’Arcy Masius Benton & Bowles in 1994. This catchy slogan has stuck with consumers and has helped establish Skittles as a fun and enjoyable treat.

Skittles is now sold in more than 65 countries worldwide, delighting candy lovers of all ages. With its wide variety of flavors, including the original fruit assortment, Tropical, Wild Berry, Smoothie, and Sour collections, Skittles continues to be a favorite candy brand among consumers.

Now, let’s take a closer look at the fascinating history of Skittles and explore the different flavors and marketing strategies that have made it such a beloved brand.

Key Takeaways:

  • Mars Incorporated is the owner of Skittles, having acquired the Wrigley Company in 2008.
  • Skittles were first introduced in Britain in 1974 and made their way to the United States in 1979.
  • The name “Skittles” was inspired by the game of the same name, symbolizing the colorful nature of the candy.
  • The iconic slogan “Taste the Rainbow” was created in 1994 and has become synonymous with Skittles.
  • Skittles are sold in more than 65 countries and offer a wide variety of flavors to satisfy every candy lover’s taste preferences.

The History of Skittles

Skittles, the popular candy known for its fruity flavors and colorful appearance, has an interesting history that spans several decades. Let’s take a closer look at the origins and evolution of this beloved brand.

Early Beginnings

Skittles were first made commercially in 1974 by a British company. Originally introduced in Britain, it didn’t take long for Skittles to cross the Atlantic and make their way to North America. In 1979, Skittles were introduced as an import confectionery in the United States, delighting candy enthusiasts with their unique taste.

The initial launch of Skittles featured five flavors: Strawberry, Orange, Lemon, Grape, and Lime. These original flavors quickly became fan favorites and laid the foundation for the brand’s success.

Expansion and Innovation

In 1982, Skittles began domestic production in the United States, solidifying their presence in the American market. This move allowed for increased availability and paved the way for the brand’s future growth.

One of the defining moments in Skittles’ history was the introduction of the iconic “Taste the Rainbow” theme. Created by the New York ad agency D’Arcy Masius Benton & Bowles in 1994, this slogan captured the essence of the candy and became synonymous with the Skittles brand.

Skittles is also known for its innovative and memorable marketing campaigns. From the one-person Super Bowl commercial in 2018 to the Skittles Commercial: The Broadway Musical in 2019, the brand has continuously pushed the boundaries of traditional advertising.

Political and Cultural Influences

Skittles has found itself at the center of various political and cultural incidents. During rallies seeking justice for Trayvon Martin, Skittles became a symbol representing solidarity and support.

In 2016, Skittles garnered praise for its response to a Skittles-based image macro posted by Donald Trump Jr. The brand’s straightforward and tactful reply showcased its commitment to inclusivity and respect for all.

Skittles continued to evolve and adapt, captivating consumers with its vibrant packaging, delicious flavors, and compelling marketing. Today, Skittles can be found in over 65 countries, bringing joy to candy-lovers around the world.

Skittles Varieties and Flavors

Skittles offers a wide range of flavor collections, each with its own unique taste sensation. Whether you crave something tropical, wild berry, smoothie, or sour, Skittles has got you covered.

Tropical Collection

Indulge in the exotic flavors of the Tropical collection, taking your taste buds on a fruity adventure. This collection features mouthwatering flavors like strawberry kiwi, mango tangelo, pineapple passionfruit, and banana berry. Savor the taste of paradise with every bite.

Wild Berry Collection

Experience a burst of berry goodness with the Wild Berry collection. This assortment includes irresistible flavors such as berry punch, strawberry, blue raspberry, and wild cherry. Let the vibrant colors and fruity flavors transport you to a berry-filled wonderland.

Smoothie Collection

Satisfy your sweet tooth with the luscious flavors of the Smoothie collection. This selection tantalizes your taste buds with delightful combinations like strawberry banana, raspberry, mango, and peach guava. Immerse yourself in the velvety smoothness of these delectable treats.

Sour Collection

If you love tangy and sour flavors, the Sour collection is perfect for you. Brace yourself for a zesty explosion of sour apple, sour cherry, sour grape, and sour lemon. Each candy will make your taste buds dance with their unmistakable sour punch.

Skittles also offers limited edition flavors and collaborations to keep things exciting. From all-lime packets to Skittles Gummies, there’s always something new and delicious to discover.

CollectionFlavors
TropicalStrawberry Kiwi, Mango Tangelo, Pineapple Passionfruit, Banana Berry
Wild BerryBerry Punch, Strawberry, Blue Raspberry, Wild Cherry
SmoothieStrawberry Banana, Raspberry, Mango, Peach Guava
SourSour Apple, Sour Cherry, Sour Grape, Sour Lemon

Skittles Varieties and Flavors

With Skittles, your taste buds will never be bored. Treat yourself to a medley of flavors and enjoy the rainbow of deliciousness that Skittles has to offer.

Skittles Marketing and Controversies

Skittles’ marketing campaigns have become known for their avant-garde and viral techniques. The “Taste the Rainbow” slogan and colorful branding have been a central focus of their marketing efforts. Skittles has utilized social media platforms, such as YouTube, Facebook, and Twitter, to engage with consumers and promote their brand.

In 2009, Skittles launched a web-based marketing campaign that allowed users to view different social media sites on their official website. This innovative approach generated buzz and increased consumer interaction, showcasing Skittles’ commitment to staying ahead of the curve in digital marketing.

Skittles has also been involved in political and cultural controversies, raising their profile in the public eye. In the aftermath of the Trayvon Martin shooting, Skittles became a symbol of support for justice and equality at rallies. The candy’s association with the case sparked conversations about racial profiling and the power of symbols.

Another controversy surrounded a Skittles-based image macro posted by Donald Trump Jr. in 2016. Skittles responded with tact and directness, reaffirming their commitment to diversity and inclusivity, earning praise for their communication strategy.

Skittles has also faced controversy over temporary color changes and limited edition releases. Notably, they released white colorless candies for LGBT Pride month, provoking both conversations on inclusivity and criticism from individuals who believed the move was performative and insufficient.

Skittles Marketing Tactics:

  • Avant-garde and viral techniques
  • Utilization of social media platforms
  • Innovative web-based marketing campaigns

Skittles Controversies:

  • Symbolic association with Trayvon Martin shooting
  • Tactful response to Skittles-based image macro
  • Color changes and limited editions receiving mixed reactions

skittles marketing and controversies

Skittles’ marketing strategies and involvement in controversies have shaped the brand’s image and sparked conversations. By leveraging innovative techniques and addressing social and cultural issues, Skittles has solidified its place as a memorable and impactful brand.

Skittles Ownership and Company Background

Skittles, one of the world’s favorite candies, is owned by Mars Incorporated, a multinational manufacturer of confectionery, pet food, and other food products. Mars Incorporated acquired the Wrigley Company, the current producer of Skittles, in 2008. As a privately held company, Mars Incorporated is entirely owned by the Mars family. With its headquarters in McLean, Virginia, Mars Incorporated operates globally, contributing to the diverse range of products that bring joy to consumers worldwide.

Within Mars Incorporated, the production and distribution of Skittles fall under the responsibility of Mars Wrigley Confectionery, a subsidiary dedicated to the confectionery segment. Mars Wrigley Confectionery operates across four business segments, which include Mars Wrigley Confectionery, Petcare, Food, and MARS Edge. Through their continued dedication to quality and innovation, Mars Wrigley Confectionery ensures that Skittles remain a beloved and delightful treat for candy enthusiasts of all ages.

Skittles ownership and company background

Exploring the background and ownership of Skittles provides valuable insights into the people behind the brand and the commitment to delivering delicious and fun confectionery experiences. The next section will delve into Skittles’ captivating packaging and limited editions that have further added to their popularity and appeal.

Skittles Packaging and Limited Editions

Skittles are known for their vibrant and colorful packaging that reflects the fun and playful nature of the candy. The packaging is designed to catch the eye and entice consumers to indulge in the fruity flavors of Skittles. It often features the iconic Skittles logo and the famous slogan “Taste the Rainbow,” which has become synonymous with the brand.

But Skittles doesn’t stop at their classic packaging. The brand also releases limited edition packaging and flavors to celebrate special events and causes. One notable example is their support for LGBT Pride month. Skittles temporarily changed the color of the candies to white and modified the packaging design to complement the achromatic confectionery. This unique packaging initiative aimed to raise awareness and show support for the LGBTQ+ community.

Skittles continues to release limited edition colors and flavors for other important causes and initiatives. These limited editions not only create excitement among consumers but also provide an opportunity for Skittles to engage with their audience and contribute to meaningful conversations.

skittles packaging

Limited EditionDescription
White Pride EditionIn support of LGBT Pride month, Skittles released limited edition white-colored candies and matching packaging.
Flavor XA mysterious limited edition flavor with a unique twist, only available for a limited time. Provides an exciting surprise for Skittles enthusiasts.
Holiday EditionSkittles offers special packaging and flavors during holidays like Christmas, Halloween, and Easter, adding a festive touch to the candy.
Charity EditionSkittles partners with various charitable organizations to release limited edition packaging and flavors, with a portion of the proceeds going towards the cause.

These limited editions add a sense of exclusivity and collectibility to Skittles, making them highly sought after by candy enthusiasts and fans of the brand.

Buying Skittles

Skittles, the popular fruity candy, can be easily purchased at various retail locations. Whether you prefer shopping in-store or online, there are plenty of options to satisfy your Skittles craving.

Physical Stores

If you’re looking to buy Skittles in person, you can find them at:

  • Grocery stores
  • Convenience stores
  • Supermarkets
  • Pharmacies

Popular retail chains like Walmart, Target, CVS, and Walgreens are known to carry Skittles in their candy section. Additionally, supermarkets such as Kroger and Safeway also stock a variety of Skittles flavors.

Online Retailers

For the convenience of online shopping, you can purchase Skittles through various websites. These include:

  • Amazon
  • Walmart
  • Mars Wrigley Confectionery online store

These online platforms offer a wide selection of Skittles flavors, including limited edition and specialty varieties, delivered right to your doorstep.

When buying Skittles online, be sure to check the pricing and availability as it may vary depending on the retailer and location.

Buying Skittles

Remember, whether you choose to buy Skittles from physical stores or online retailers, you’ll have no trouble finding this colorful and delicious candy to satisfy your taste buds.

Skittles Ingredients and Nutritional Information

Skittles, the popular candy known for its vibrant colors and fruity flavors, has a unique combination of ingredients that contribute to its taste and texture. Let’s take a closer look at the ingredients and nutritional information of Skittles.

Skittles Ingredients

The ingredients of Skittles include:

  • Sugar
  • Corn syrup
  • Hydrogenated palm kernel oil
  • Fruit juice
  • Citric acid
  • Natural and artificial flavors

These ingredients contribute to the sweet and fruity taste that Skittles are known for. The hard sugar shells, imprinted with the letter “S,” encase a chewy center that adds to the candy’s enjoyable texture.

Skittles Nutritional Information

The nutritional value of Skittles can vary slightly depending on the specific variety and flavor. However, here is the approximate nutritional information for a standard serving size of Skittles (2.17 oz or 61.5 g):

NutrientAmount per Serving
Calories250
Total Fat2.5 g
Saturated Fat2 g
Trans Fat0 g
Cholesterol0 mg
Sodium0 mg
Total Carbohydrates58 g
Dietary Fiber0 g
Total Sugars47 g
Protein0 g

As shown in the nutritional information, Skittles are relatively high in calories and carbohydrates, primarily in the form of sugars. They do not contain any protein or dietary fiber. It is important to enjoy Skittles in moderation as part of a balanced diet.

Skittles Sour Ingredients and Nutritional Information

The sour variety of Skittles, known for their tangy and tart flavors, includes additional sour ingredients, such as malic acid and tartaric acid. These ingredients give the sour Skittles their distinctive tanginess.

Skittles

Skittles Commercial Videos and Advertising

Skittles has a long-standing tradition of creating captivating and memorable commercials as part of their advertising strategy. With a focus on humor and creativity, Skittles aims to engage viewers and leave a lasting impression. Their commercials range from silly and absurd to thought-provoking and surreal, capturing the colorful and playful nature of the candy. Skittles’ advertising efforts have played a significant role in building the brand’s popularity and recognition.

Notable Skittles commercials include:

  • The Super Bowl commercial viewed by only one person, which generated intrigue and buzz within the advertising industry.
  • The Skittles Commercial: The Broadway Musical, a unique and innovative marketing campaign that turned a traditional commercial into a full-length theatrical production.
  • Various campaigns featuring the iconic tagline “Taste the Rainbow,” which has become synonymous with Skittles.
  • These commercials have helped solidify Skittles’ position in the market and have contributed to the brand’s popularity among consumers.

    skittles commercial videos

    Skittles’ advertising strategy continues to evolve, adapting to new platforms and consumer trends. By leveraging humor, creativity, and the vibrant nature of their candy, Skittles captures the attention of audiences and reinforces their brand message.

    Skittles Popularity and Consumer Appeal

    Skittles have captivated the taste buds and won the hearts of countless consumers, especially children and teenagers. The irresistible combination of vibrant colors, juicy fruity flavors, and satisfyingly chewy texture makes Skittles an enjoyable and fun candy to indulge in.

    One of the keys to Skittles’ consumer appeal lies in its eye-catching packaging design and compelling slogans. The colorful packaging, adorned with the iconic Skittles logo and the enticing slogan “Taste the Rainbow,” adds an element of excitement and anticipation to the candy consumption experience.

    Skittles have garnered positive reviews from enthusiasts around the world, thanks to their mouthwatering taste and extensive variety of flavors. Whether you crave the tangy burst of the Sour collection, the exotic fruit blends of the Tropical collection, or the luscious delights of the Smoothie collection, Skittles never fail to deliver an explosion of flavor. Such sensory excitement and flavor diversity contribute to Skittles’ enduring popularity.

    Moreover, Skittles’ unique packaging style, featuring the signature “S” imprint on each colorful candy, serves as a visual representation of the brand’s identity and enhances its recognition among consumers. The distinctive packaging design adds to the overall appeal and sets Skittles apart from other candies in the market.

    When it comes to finding a sweet and colorful treat, Skittles remains a top choice for those seeking a delightful snacking experience. With its irresistible flavors, captivating packaging, and enthusiastic consumer reviews, it’s no wonder that Skittles continues to be a beloved confectionery for people of all ages.

    FAQ

    Who owns Skittles?

    Skittles is owned by Mars Incorporated, a multinational manufacturer of confectionery, pet food, and other food products.

    What is the history of Skittles?

    Skittles were first introduced in Britain in 1974 and made their way to the United States in 1979. The name “Skittles” is believed to be inspired by the game of the same name. Domestic production of Skittles in the United States began in 1982, and the candy’s “Taste the Rainbow” slogan was created in 1994.

    What are the different varieties and flavors of Skittles?

    Skittles come in various flavor collections, such as Tropical, Wild Berry, Smoothie, and Sour. Each collection has its own unique flavors and colors, such as strawberry kiwi, berry punch, raspberry, and sour apple.

    What are some notable marketing campaigns and controversies involving Skittles?

    Skittles is known for its avant-garde and viral marketing techniques. They have been involved in campaigns such as a Super Bowl commercial viewed by only one person and the Skittles Commercial: The Broadway Musical. Skittles has also been involved in political and cultural controversies, including becoming a symbol at rallies for Trayvon Martin and receiving praise for its response to a controversial Skittles image posted by Donald Trump Jr.

    What is the ownership and company background of Skittles?

    Skittles is produced by the Wrigley Company, a subsidiary of Mars Incorporated. Mars Incorporated is a privately held company entirely owned by the Mars family, and it is headquartered in McLean, Virginia.

    Does Skittles have limited edition packaging and flavors?

    Yes, Skittles has released limited edition packaging and flavors to celebrate special events and causes. For example, they temporarily changed the color of the candies to white and modified the packaging to support LGBT Pride month.

    Where can I buy Skittles?

    Skittles can be purchased at various retail locations, including grocery stores, convenience stores, and online retailers. They are commonly found in the candy section of most stores and can also be bought online through platforms like Amazon and the official Mars Wrigley Confectionery online store.

    What ingredients and nutritional information are in Skittles?

    Skittles consist of hard sugar shells with a chewy center. The ingredients include sugar, corn syrup, hydrogenated palm kernel oil, fruit juice, citric acid, and natural and artificial flavors. Skittles do not contain protein or dietary fiber. The nutritional value can vary slightly depending on the variety and flavor chosen.

    What are some notable Skittles commercials and advertising efforts?

    Skittles is known for creating unique and memorable commercials that often incorporate humor and creativity. Notable commercials include the Super Bowl commercial viewed by one person and the Skittles Commercial: The Broadway Musical. Their advertising efforts have contributed to the brand’s popularity and recognition.

    Why are Skittles popular and appealing to consumers?

    Skittles have gained popularity, particularly among children and teenagers, due to their vibrant colors, fruity flavors, and chewy texture. The colorful packaging and catchy slogan “Taste the Rainbow” also contribute to the consumer appeal. Skittles have received positive reviews for their taste, variety of flavors, and overall experience.

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